The key to social is looking at every piece of content and thinking, “Would a human want to share this?” It doesn’t become this weird second-order thing where you’re trying to game a system; you’re trying to make things that elicit human emotion and inform people and inspire people. That’s what media creators should be doing.

~   

Jonah Peretti (via soupsoup)

Amen.

(via thecultureofme)

DAMN STRAIGHT!

01.09.12 /21:00/♥ 180
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    social insight wednesday
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    this: 1. The message here applies...ALL marketing. Focus on the product and actually...
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    Wow, congrats ya’ll.
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